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Opis i karakteristike
Faking it till you make it doesn't workat least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for shortcuts that sabotage success. Selfdoubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. This book revisits the core of leadership, defines authentic, realitybased business integrity, and shows readers how to attain and maintain it.
Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives, awardwinning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions. She delivers real, workable strategies and best practices with firsthand accounts of painful lessons. Horn's fakefree advice will empower leaders to disarm fear and organize risk, manage setbacks, plan for the unexpected, and create a company culture designed for longterm, sustainable growth.
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