Prilagodi prikaz proizvoda za upoređivanje
Opis i karakteristike
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.
Author Jens Müller, described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: “Figurative,” “Form,” “Effect,” and “Typographical.” Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.
Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke’s (1878–1965) illustrated essay “WahrzeichenWarenzeichen” (Symbolstrademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating theat times varied, at times consistentdevelopments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.
Slični proizvodi - Umetnost
Taschen Luigi Ficacci - Bacon
Najbolje ponude
Taschen Ingo F. Walther - Van Gogh
Najbolje ponude
Taschen Rodin (Basic Art)
Najbolje ponude
Taschen David Leddick - Male Nude
Najbolje ponude
Taschen Rainer Metzger, Ingo F. Walther - Van Gogh
Najbolje ponude
Taschen Leonhard Emmerling - Basquiat
Najbolje ponude
Taschen Jens Müller - Logo Modernism
Najbolje ponude
Taschen Janis Mink - Mirao (Basic Art 2.0)
Najbolje ponude
Taschen HR Giger - Giger
Najbolje ponude
Taschen Ingo F. Walther - Impressionism
Najbolje ponude
Promena cene
Trenutno najbolja ponuda:
8.899,00 din u Delfi
Recenzije korisnika
Popularni proizvodi - Umetnost
Najnoviji proizvodi
